Selected work
These samples range from practical guides for employers to researched features for marketers. Each one makes a specialized subject accessible to its intended reader.
Article links open the published work on the client’s website. The Remedi newsletter opens a complete sample here. Some client work is published under a company or subject-matter expert’s byline.
Media Shower
Marketing · Analysis
An explanation of AI-generated marketing findings, turning search visibility data into specific recommendations for Tesla’s content and buyer journeys.
Read the article ↗GDH Consulting
Technology · Research-based article
A guide to candidate fraud for IT hiring teams, with practical verification steps drawn from FBI guidance and documented cases.
Read the article ↗Media Shower
Marketing · Educational guide
A detailed guide connecting executive questions about AI and marketing performance with the reports that can answer them.
Read the article ↗Roundstone Insurance
Insurance · Executive ghostwritten article
Ghostwritten for a Roundstone executive, this article explains captive health plan underwriting, including the data behind pricing and what employers can expect at renewal.
Read the article ↗Roundstone Insurance
Employee benefits · Buyer’s guide
A practical guide to PBM business models and contracts, helping employers evaluate transparency and the financial incentives behind pharmacy costs.
Read the article ↗Media Shower
Marketing · Researched feature
A look at the planning behind the Tour’s destination marketing, showing how broadcasters, host communities, and sponsors contribute to the experience.
Read the article ↗Media Shower
Brand strategy · Researched feature
A brand story tracing the Seahawks’ relationship with their fans, the origin of the 12's, and what businesses can learn from a tight shared identity.
Read the article ↗Media Shower
Communication · Profile
A researched profile examining how Parton’s storytelling and public persona earned trust, with communication lessons for marketers.
Read the article ↗Remedi
B2B · Newsletter
A monthly newsletter for which I develop the theme, select the featured articles, and write the accompanying blurbs. This issue connects integration budget planning with practical advice and resources.
View the newsletter ↗Need a sample closer to your project?
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